Small Stories

Small Stories, created by founder Joanna Welch, was born following the birth of her first child after she struggled to find cool, unique, modern clothes that were also functional and of high quality, without the designer price tags.
She has crafted a brand that captures the magic of childhood; the unfettered imagination, the spark of joy, the innate creativity, the passion for adventure, sense of beauty and love of stories.

Small Stories is a unique collection of timeless, ethically produced, artistically inspired clothing for little ones aged 0-6.
Every piece in the collection features exclusive prints that are designed in the UK. 

Fun, inspiring and distinctive, yet comfortable and practical – Small Stories nurtures your child’s innate sense of beauty, creativity and ease. The perfect attire for that great adventure story called childhood!